The Psychology Behind Mobile Budget AdoptionRewards and rewards such as discount rates, cashback and loyalty points can be effective motivators for mobile budget adoption. Nevertheless, the specific elements that drive mobile budget adoption are still a secret.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this study an

The Psychology Behind Mobile Budget FosteringMotivations and rewards such as discount rates, cashback and loyalty factors can be powerful incentives for mobile budget fostering. Nevertheless, the specific aspects that drive mobile pocketbook fostering are still an enigma.Using the stimulus-organism-response (S-O-R) concept as an academic basis, thi